At Mayfield Toyota in Edmonton, the customer lounge is where the brand experience truly hits home. Dealerships face a unique challenge: they must maintain a luxury environment while battling the constant influx of Alberta’s mud, slush, and road salt. When Mayfield Toyota approached us, they needed a solution that offered more than just a place to wipe feet. They required a high-performance floor system that would stay put, protect their tiled surfaces, and complement their high-end interior.
Standard off-the-shelf mats often shift underfoot or curl at the edges, creating dangerous trip hazards in busy waiting areas. For a high-traffic environment like this, we implemented a custom-sized installation of the Oxford Elite in Burgundy/Black, finished with a specialized 1.25″ heavy-duty edging.



The Solution: Oxford Elite Scraper & Wiper
The Oxford Elite was the definitive choice for this project due to its aggressive “dual-fiber” construction. In a professional setting, you cannot rely on a single-material mat. You need a scraper to dislodge heavy grit and a wiper to thirsty-absorb moisture.
As seen in the project photo, we didn’t just drop a mat in the center of the room. Our team executed a precision fit that spans the entire seating area. This layout ensures that no matter where a customer walks, their shoes are being cleaned and dried before they ever step back onto the polished tile. Here is why this specific setup works:
- Advanced Dirt Trapping: The Oxford Elite features a loop-pile surface designed to hide dirt deep within the fibers. This keeps the surface looking clean even on the busiest Saturdays in Edmonton.
- Custom 1.25″ Safety Edging: To prevent the mat from becoming a hazard, we applied a wide, 1.25″ safety border. This creates a low-profile transition that is easy for both foot traffic and wheelchairs to navigate safely.
- Color Synergy: The Burgundy/Black mottled pattern was selected to hide salt stains and debris, ensuring the lounge maintains a “just cleaned” look throughout the day.
Project Details
| Feature | Description |
|---|---|
| Location | Edmonton, Alberta |
| Application | Customer Lounge & Service Waiting Area |
| Service | Custom Sizing with 1.25″ Safety Edging |
| Product Series | Oxford Elite |
| Color Choice | Burgundy/Black |
Professional Floor Management
Effective floor management is about proactive maintenance, not reactive cleaning. By installing the Oxford Elite, Mayfield Toyota has effectively “automated” their floor care. Instead of having staff constantly mopping up puddles or sweeping salt, the matting captures these contaminants at the source.
The authoritative advantage of the Oxford Elite lies in its longevity. While cheap mats flatten out within months, the high-density construction of this series maintains its “crush-resistance,” ensuring the fibers stay upright to continue scraping and wiping for years. This is an investment in both safety and the long-term preservation of the dealership’s infrastructure.
