In a high-utility environment like Bestway Tire in Edmonton, the floor takes a beating that most retail spaces never experience. Tire shops deal with a unique cocktail of contaminants: heavy road salt, oily residues, and abrasive gravel tracked in from the service bays. To maintain a professional showroom that reflects their expertise in the tire industry, Bestway Tire required a matting solution that combined aggressive soil removal with high-impact brand reinforcement.
For this project, we moved beyond standard entrance mats to implement a specialized Custom Logo Mat system. This isn’t just about aesthetics; it is about creating a functional barrier that protects the interior flooring while establishing immediate brand authority the moment a customer walks through the door.
The Solution: Heavy-Duty Logo Branding & Protection
A tire showroom requires a specific type of matting fiber. It needs to be coarse enough to “scrub” the deep treads of work boots but dense enough to hold gallons of moisture. We utilized our high-definition logo matting technology to produce a series of runners that anchor the showroom space.
As seen in the project photos, we didn’t stop at the Bestway Tire brand. We also integrated secondary branding for key partners like Goodyear and Vision Wheel. This “doing” focused approach provides several strategic benefits for the business:
- Strategic Brand Alignment: By featuring the Goodyear wingfoot and Vision Wheel logos alongside their own, Bestway Tire visually communicates their status as an authorized, premium dealer. This builds instant trust with customers looking for specific performance brands.
- Precision Inlay Technology: These logos are not simply painted on the surface. They are produced using a precision-dye process that penetrates deep into the carpet pile. This is critical for an Edmonton tire shop; it ensures the logos remain vibrant and professional despite constant exposure to grit and cleaning chemicals.
- Safety & Transition Management: We utilized low-profile safety edging on all mats. In a space where customers are often looking up at tire displays rather than down at their feet, ensuring a perfectly flat transition from the tile to the mat is a non-negotiable safety requirement.
- Mottled Charcoal Base: We selected a Charcoal base for the matting. This specific “salt and pepper” pattern is the gold standard for automotive environments because it effectively hides the light-colored salt stains common in Alberta winters.
Project Details
| Feature | Description |
| Location | Edmonton, Alberta |
| Application | Main Showroom & Product Display Areas |
| Service | Multi-Brand Custom Logo Design & Fabrication |
| Product Series | Custom Logo Matting |
| Key Brands Featured | Bestway Tire, Goodyear, Vision Wheel |
Results: A Cleaner, More Authoritative Showroom
By replacing generic mats with this coordinated branding system, Bestway Tire has effectively transformed their floor into a marketing asset. The heavy-duty pile acts as a silent janitor, trapping contaminants that would otherwise dull the polished floor tiles or create slippery patches near the service counter.
From a specialist’s perspective, this installation succeeds because it addresses both the “look” and the “logic” of the space. It tells the customer they are in a professional facility while simultaneously reducing the dealership’s daily maintenance costs and liability risks. This is how smart businesses in Edmonton manage their infrastructure.
