Operating a premium automotive dealership within West Edmonton Mall (WEM) presents a logistical floor-care challenge unlike any other. WEM Toyota deals with a staggering volume of foot traffic daily, ranging from serious car buyers to mall patrons simply passing through. To maintain a high-end showroom aesthetic while protecting expensive flooring from the constant influx of dust and moisture, WEM Toyota partnered with Canada Mat to transition from generic solutions to an engineered, permanent matting system.









In high-traffic retail environments, your matting cannot just “sit” on the floor; it must be an integrated part of the architecture. For this project, we provided a comprehensive multi-zone installation featuring our Triathlon Series and custom-branded entrance solutions to ensure the facility remains spotless and safe.
The Solution: High-Traffic Durability & Custom Branding
When managing a facility of this scale, the goal is to capture maximum debris in the first few steps. Based on the expansive showroom and unique architectural layout at WEM Toyota, we implemented a custom-fit strategy that covers key transition points between the mall concourse and the showroom floor.
1. Showroom Entrances: Triathlon Series in Cool Grey
As seen in the project photos, we utilized the Triathlon Series for the main entry points. This matting is specifically engineered for multi-directional traffic. Its specialized needle-punch construction provides a heavy-duty “scraper” action that removes coarse grit, while the high-density fibers act as a thirsty “wiper” to absorb moisture. The Cool Grey color was selected to blend seamlessly with the modern, bright aesthetic of the Toyota showroom.
2. Custom Logo Integration
To reinforce the brand at the threshold, we provided custom-cut logo mats featuring the Toyota insignia. These are not merely decorative; they utilize high-definition printing where the dyes are injected deep into the pile. This ensures that even with thousands of shoppers walking over the logo weekly, the colors remain vibrant and the branding stays crisp.
3. Precision Fit & Safety Edging
A critical part of our “doing” focused approach at WEM was the custom shaping. We provided precision-fit mats that follow the contours of the dealership’s glass partitions and automatic doors. Every mat is finished with industrial safety edging to ensure a low-profile transition, effectively eliminating trip hazards for customers.
Client Review
“Canada Mat was exceptional through the entire process. Munir and his team were responsive and helpful in providing choices and recommendations and followed through on their commitments. We highly recommend that anyone looking for entrance matting should consider reaching out to Canada Mat. We had a great experience with them and can recommend them with confidence.”
Project Details
| Feature | Description |
| Location | West Edmonton Mall, AB |
| Application | High-Traffic Retail Showroom & Entrances |
| Service | Custom Measurement, Logo Fabrication, and Precision Shaping |
| Products Used | Triathlon Series |
| Key Benefit | Maximum debris capture and brand reinforcement |
The Result: Reduced Maintenance, Elevated Safety
By investing in high-performance permanent matting, WEM Toyota has significantly reduced their daily janitorial requirements. Instead of moisture and grit spreading across the polished tiles (which creates a slip hazard and dulls the floor’s finish), the contaminants are trapped within the Triathlon fibers.
For a business operating in the unique climate of Edmonton and the high-density environment of West Edmonton Mall, this is the only authoritative way to manage floor safety. It is a proactive investment that protects the dealership’s infrastructure and ensures every customer’s first impression is one of cleanliness and professional excellence.
